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Apica Appoints Safe Area as First Australian Reseller of Web and Cloud Testing Services

PALO ALTO, Calif.—May 16, 2012Apica, a global provider of cloud and web performance testing and monitoring services, has selected Safe Area Pty Ltd as the first Australian reseller of its web, mobile, and cloud performance testing and monitoring services. To kick off the partnership, Safe Area will be showcasing Apica services at the CeBIT Australia tradeshow in Sydney from May 22 through May 24.

“Safe Area’s expertise in performance monitoring makes it the right choice when it comes to expanding our partner network,” says Sven Hammar, CEO of Apica. “Its knowledge of the Australian market will ensure that Apica’s services are well-represented. This partnership is a strategic move as we aim to improve the stability and performance of web and cloud applications for end users.”

Safe Area is a distributor of Proxy Sniffer, a leading load testing tool for web-based application and services, and specializes in the reselling of SaaS load test services. The company also offers the development of load test scripts and plug-ins for Proxy Sniffer in both customers and channel resellers.

“Apica’s offerings are an ideal addition to our product line and will allow us to give our customers a solid portfolio of testing and monitoring services for web-based technologies,” says Michele Lucini, Director of Safe Area Pty Ltd. “As the #1 business technology exhibition in the world, the upcoming CeBIT tradeshow is the perfect platform to introduce Apica’s services to the Australian market.”

CeBIT is the world’s largest international computer tradeshow and exhibition, drawing almost one million participants each year. Held in Darling Harbour, Sydney, CeBIT Australia is the #1 conference, exhibition, and networking forum in the Asia Pacific region. Safe Area will be showcasing Apica’s services in Hall 4, booth P55.


Apica is a leading provider of load testing and performance monitoring solutions that test, monitor, and optimize cloud and mobile applications. More than 250 customers worldwide, including eBay Sweden, Newsday, Thomas Cook, and SAS, use Apica’s proven technology for the highest-possible performance standards globally and in the cloud. Apica’s products are uniquely designed for cloud infrastructure and offer unmatched scalability. Apica has performed some of the largest published load tests ever conducted and guarantees performance improvement. Apica WebExcellence Suite includes Apica LoadTest, Apica WebPerformance and Apica WebOverload, made for testing applications for maximum capacity, daily performance, improved load times, and protection from peak load. Apica was founded in 2005 and is based both in Stockholm, Sweden and Palo Alto, Calif., with offices in the U.K. To learn more about Apica, visit

About Safe Area

Safe Area Pty Ltd has been reselling the popular Proxy Sniffer load testing software and related consulting services in the APAC region since 2006. The company also provides consulting and implementation services in the J2EE and security segments.


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