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Apica Announces Webinar with Rackspace on Critical Need for Performance Monitoring and Load Testing of Cloud Apps

• Attendees of Free Webinar to Learn How to Implement Simple Techniques to Prevent a Site from Becoming “the Next Bad Web Story”• Apica CEO Sven Hammar to Demonstrate How Utilization of Latest Technologies Results in Rapid Actionable Insight, Identifying Performance Issues Without Breaking the BudgetPalo Alto, Calif. – July 14, 2011 – Apica, a leading load testing and performance-monitoring provider for cloud and mobile applications, today announced a free webinar with Rackspace® Hosting, (NYSE: RAX), focused on the critical need for load testing and performance monitoring of cloud applications to prevent website failure.Webinar title: “No More Excuses!! Don’t Become Another Bad Web Story”

When: Tuesday, July 19, 2011 at 12:00pm PT/3:00pm ET

Who: Sven Hammar, CEO of Apica with Adam Hansen, Marketing Coordinator at Rackspace

The session will discuss how to not become another bad web story. As more businesses move to cloud computing, it’s imperative these businesses test and monitor their cloud applications prior to deployment to ensure uptime and optimal performance levels. Apica CEO Sven Hammar will demonstrate how to work with selenium scripting, utilizing the latest tools and expertise that result in “Rapid Actionable Insight” and easy identification of performance issues without breaking the budget or schedules to improve overall performance monitoring strategy.

Speaker Bio

Sven Hammar has extensive business and technical experience in startups and public companies. Prior to founding Apica, Mr. Hammar was CEO and co-founder of Celo Communications. Before that, he was the VP Marketing at Gemplus (GEMP). Sven founded Apica in January 2005 in Sweden. As CEO, he has led the company from concept through development to becoming the premier provider of performance testing and monitoring solutions in Europe. In June 2011, Apica launched its U.S. headquarter offices.

For more information and to register, go to:

Helpful Links


Rackspace Hosting

Apica Joins Rackspace Cloud Tools Program Announcement

Apica Cloud Performance blog

Follow Apica on Twitter:!/ApicaSystems About Apica

Apica is a leading provider of load testing and performance monitoring solutions that test, monitor and optimize cloud and mobile applications. More than 250 customers, including Newsday, PricewaterhouseCoopers, eBay Sweden and Thomas Cook, use Apica for the highest possible performance standards globally and in the cloud. Apica’s products are uniquely designed for cloud infrastructure and have performed some of the largest published load tests ever conducted. Apica WebExcellence Suite includes Apica LoadTest, Apica WebPerformance and Apica WebOverload, for testing applications for maximum capacity, real-time performance, improved load times and protection from peak load. Apica was founded in 2005 and is based both in Stockholm, Sweden and Palo Alto, Calif., with offices in the UK. To learn more about Apica, visit

Media Contact:

Danielle Salvato (for Apica)

(650) 340-1982

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